Supporting the older generation

Funding level: £1,001 to £5,000


Our project
Our Aviva dream is to make Wells in Somerset a Dementia Friendly City.
Dementia is the biggest health issue we face in Britain. Already we have more than 850,000 people living with dementia. That number is expected to reach one million by 2021.
This growing trend is of particular concern in historic Wells because so many older people choose to come here to retire and because most of the tourists who are essential to the local economy are also elderly.

Why our project is needed
There is a lack of understanding about dementia in our city which results in those afflicted by this incurable disease suffering prejudice, impatience and a lack of sympathy from far too many people. This causes those living with dementia to withdraw into isolation and further reduces their quality of life.

What we want to achieve
 Have Wells classified as a Dementia Friendly City by December 2015
 Create a Wells Dementia Action Alliance
 Raise awareness of dementia throughout Wells to ensure we are inclusive of people living with dementia and their carers to help improve their ability to remain independent and maintain choice and control over their lives
 Listen to those living with dementia and carers in Wells and surrounding areas and seek to improve the environment to remove barriers and minimise difficulties faced
 Support and encourage businesses and organisations in Wells to learn what it is like to live with dementia and turn that understanding into action and a commitment to bring about change
 Create a Dementia Friendly Community so that people living with dementia and their carers are encouraged to seek help and are supported by their community

Ways in which the project will be achieved

 Supply articles to the local media, with appropriate photographs and video, to increase understanding and awareness of dementia; personalise the challenges about individual suffers and their carers; explain how singing classes, nostalgia sessions, memory cafes and art classes can help
 Organise a public meeting in Wells with a celebrity speaker who has had family experience of dementia to increase understanding and awareness
 Set up singing classes, nostalgia sessions, memory cafes and art classes in Wells for dementia sufferers and their carers
 Approach banks, shops and businesses to explain how their services and premises can be more dementia friendly
 Create a Coin Card in postcard format with images of all the British coins in circulation and distribute them to people living with dementia to help them understand money
 Arrange visits to schools, clubs, WIs and other local organisations to increase understanding and awareness of dementia
 Design, print and distribute Dementia Friendly Wells window stickers for businesses

Who is supporting us already
 The Editor of the Wells Journal is willing to run a joint campaign between his newspaper, its website and the Wells Dementia Action Alliance
 Wells’ police chief has agreed to support the project and ensure his officers adopt best practice when dealing with dementia victims and their carers
 A Dementia Action Alliance Project Manager from the Alzheimer’s Society (Registered charity number 296645) has offered to help set up the alliance and progress the project
 A Wells-based charity called Heads Up, which treats stroke and neurological patients is interested in being involved
 A director of Pilgrim Financial Planning Limited, of Wells has offered to chair the alliance and approach prospective members of its organising committee
 The manager of Wells Film Centre is happy to stage a talk about dementia followed by a special screening of Still Alice, a movie about a woman living with dementia

Project Video

Alzheimer's Society

Moment of Pride

This is a much needed project which will have long lasting and growing benefit for so many vulnerable people in our community. As ever more people are touched by dementia this project will become ever more valuable. Increased awareness will bring increased support for dementia sufferers in Wells.

Location: Wells