Privacy Policy

Aviva is committed to protecting your personal information.

This Privacy Policy relates to our use of any personal information we collect from you as part of your participation in the Aviva Community Fund via the following online services:

  • any Aviva website that links to this Policy (“Websites”);
  • social media or Aviva content on other websites; and
  • mobile device and TV applications (“Apps”).

It also relates to our use of any personal information we collect through other means, such as email, in person or other third party sources.


This Privacy Policy is issued by the Aviva Group of Companies (collectively referred to as “Aviva”, “we”, “us” and our” in this Privacy Policy) that operate in the United Kingdom.

For information concerning Aviva please visit

For a full list of Aviva trading companies please visit

Our Approach to Privacy

The privacy and security of your personal information is very important to us. We want to assure you that your information will be properly managed and protected whilst in our hands.

The information we collect and how we collect it

Information you provide to Aviva

We may receive personal information about you from you when you take part in the Aviva Community Fund.

This information may include:

  • basic personal details such as your name, address, e-mail address, telephone number, date of birth or age, gender, marital status; and
  • your marketing preferences.

Information collected from your use of our Websites or Apps.

Information we collect through Cookies and similar technologies

We collect information through “Cookies” and other similar technologies (e.g. pixel tags or links), to remember you when you visit the Websites and Apps and so we can improve your online experience to suit your needs. These help us understand how you and others use our Websites and Apps and respond to our content  and advertising, so we can tailor direct marketing and enhance our overall service offering. This also saves you from re-inputting information when you return to the Websites or Apps. 

When you receive direct marketing from us via email, we may use technology e.g. pixel tags or links to determine your use of and interest in our direct marketing.

When you visit one of our websites or Apps, we may record your device information including hardware and software used, general location, when and how you interact with our websites and Apps and your registration and log-in activity when you use our online platforms, such as MyAviva. This information is retained and used to note your interest in our Websites and Apps and improve customer use experience.

To find out more about Cookies and related technologies please read our separate Cookie Policy.

We collect and use technical data and related information, including but not limited to technical information about device, system and application software, and peripherals, that is gathered periodically to facilitate the provision of software updates, App support and other services related to the App.


Information collected from your use of third party websites, apps or technology

When you use smart and connected devices, we may collect the type of device you use and in some cases, data from third party apps that you use.

Sometimes you may be able to sign-in to an Aviva app or service via a third- party service, such as Facebook. If you choose to sign-in via a third party app, you will be presented with a dialog box the first time you do this, which will ask your permission to allow Aviva to access your personal information (e.g. your full name, date of birth, email address and any other information you have made publicly accessible).

We and our third party service providers may serve targeted advertisements through the use of first-party or third-party cookies, pixels and web beacons when you visit third party websites. We may also collect information about your use of other websites. We do this to provide you with advertising that we believe may be relevant for you as well as to improve our own services, including the functionality and performance of our Websites and Apps. To learn more about opting out of certain types of targeted advertising, please see our Cookies Policy.

Online channels

We may use and share information from or with online sources, such as websites, social media and information sharing platforms. This information may be used to help tailor and improve our services and communicate with you effectively, as we know many of our customers use a range of media channels.

Where we use or share information from or with these sources, we will respect any permissions you have set about how you would like your information to be used.

We recommend you routinely review the privacy notices and preference settings that are available to you on any social media platforms.

Information collected from third parties

We may obtain information about you from our third party suppliers and other third party databases for marketing insights, research, to communicate with you and to detect and prevent fraudulent activity.

How we use information to help you

We may also use your information in pseudonymised and/or anonymised form (so that you cannot be identified) for research or statistical purposes, including to analyse how people use our Websites, respond to our advertising and to improve our understanding of what our customers need.

We may use your information for training purposes, to improve our services and their delivery, for example by recording telephone calls.

How we use and share your information within the Aviva Group

We may share and aggregate information about you from across the Aviva Group, including personal information held within the Aviva Group relating to other policies held with us, quotes or claims details  and depending on your preferences, we may use this information to conduct research and develop marketing campaigns.

We may, as a matter of law, and without requiring notice or consent, use your information for crime and fraud prevention, systems administration within the Aviva Group and to monitor and/or enforce Aviva's compliance with any regulatory rules and codes.

How we share your information outside of the Aviva Group

Your information may be disclosed when we believe in good faith that the disclosure is:

  • required by law;
  • to protect the safety of our employees, the public or Aviva property;
  • required to comply with a judicial proceeding, court order or legal process; or
  • in the event of a merger, asset sale, or other related transaction; or
  • for the prevention or detection of crime (including fraud).

We may share your information with regulatory bodies in the UK or if applicable, overseas, as well as with other insurance companies (directly or via shared databases) to prevent and detect fraud.

We may disclose your information to third party suppliers or service providers to conduct our business, for example, to help us manage and store data, provide data analytics, and conduct market research. This may include any online partners we work with, so we, or our online partners on our behalf, can communicate with you through their platforms.

In addition, unless you opt out of receiving direct marketing, we may share your information with third parties who help run our marketing campaigns.

Data transfer and consent

Your information may be transferred by any Aviva Group company to any country, including countries outside of the European Economic Area (EEA), for processing, storage, administration or any other use stated in this policy. The purposes and processing associated with any such transfer will comply with all applicable data protection regulations, including the UK Data Protection Act, and with our obligation to adequately protect and secure your personal information. Where required under applicable laws we will take measures to ensure that personal information handled in other countries will receive at least the same level of protection as it is given in the UK and EU.

By providing your personal information to Aviva you consent to the transfer of your information as described above.


We are committed to protecting the confidentiality and security of the information that you provide to us and we put in place appropriate technical, physical and organisational security measures to protect against any unauthorised access or damage to, or disclosure or loss of, your information.

You should also be aware that communications over the internet, such as e-mails, are not secure unless they have been encrypted. The Websites may contain links to other Aviva Group and other third party websites. These other websites will be subject to their own privacy policies which may differ from this Privacy Policy. You should carefully read the privacy policies of these websites before submitting any personal information.

Managing your marketing preferences

We may provide you with updates and offers and other content related to the Aviva Community Fund via marketing tailored to you, whether on our Websites, through online digital services (e.g. online advertising, social media communications), or by direct marketing (e.g. phone, e-mail, text, post)

We will always give you the opportunity to ‘opt out’ of direct marketing when you complete a registration with us or receive any email, text or other direct marketing communication.

You can change your marketing preferences at any other time by contacting us on the details given below in the 'Update your information or change your marketing preferences' section.

Update your information or change your marketing preferences

Please let us know if your information changes as it is important that the information we hold about you is accurate and up to date.

You can ask us to update or correct your personal information or opt out of Aviva’s use of your information for direct marketing purposes by contacting us using any of the following methods:

By Phone: 01603 622200 or +44 1603 604999 (from abroad)

By email:

By post:

To change your marketing preferences:

Mailing Exclusion Team
Unit 5,
Wanlip Road Ind Est,

To update your personal information:

Aviva, PO Box 4, Surrey Street, Norwich, NR1 3NG

You can also choose whether you wish to see tailored offers within MyAviva or our Aviva Community Fund web pages by changing your preferences within your Profile on MyAviva. You also have choices when it comes to online advertising - see our Cookie Policy and which explains how you can control cookies and online advertising preferences.

How to find out what information we hold about you

You have the right to request a copy of all the personal information we hold about you in a Subject Access Request. To do this, simply write to us at the address below (see How to Contact Us) enclosing a cheque for £10.00 payable to Aviva to cover our administrative costs in dealing with your request. We will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you.

Changes to this Privacy Policy

We may amend this Privacy Policy from time to time for example, to keep it up to date or to comply with legal requirements. You should regularly check this Privacy Policy for updates. If there will be any significant changes made to the use of your personal information in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website.

How to contact us

For any questions or concerns relating to this Privacy Policy or our data protection practices, or to make a subject access request, please contact us at:

The Data Protection Team

Email Address: